No Frills is a Canadian chain of deep discount supermarkets, owned by Loblaw Companies Limited,
a subsidiary of George Weston Limited. There are over 200 franchise stores located in nine Canadian provinces.
No Frills stores are much more like conventional supermarkets as they continue to feature deep discount prices.
Items are typically left in their cardboard shipping boxes but are arranged on store shelves and produce is conventionally displayed.
While the original No Frills outlets stocked only the most basic products, today’s stores offer a wide array of items and brands that include Loblaw’s own private or ‘control label’ products.
No Name, which is still heavily featured, has expanded from the original 16 items to more than 2,900 and the company’s premium “President’s Choice” line is readily available on store shelves.